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咨詢公司最新Case Study類型分析及Full Case分享！
【今年Consulting Firm嘅Case Study做緊咩？】HKCareers之前都有寫文分享過，除咗金融機構外，另一個香港同學好鍾意嘅咨詢業Consulting，今年Headcount都大Cut咗好多🥺！如果你有留意開咨詢公司，都應該知道咨詢業（特別係老牌MBB Consulting Firms）本身有幾難入，而家仲Cut埋Headcount添，究竟要點準備先有可能入到😣？無錯呀，好多咨詢公司嘅面試都必做Case Study，考核嘅內容更加全面，事前好難有一模一樣嘅Interview Source去俾你寫定Script做準備，令Consulting面試比投行更難做！既然知道個問題出係邊到，HKCareers💡就整理咗2023／24 Recruitment Season，咨詢業5️⃣個必知Case Study類型，同更重要嘅【公司實際使用嘅案例】！所有對Consulting有興趣嘅同學，都無可能錯過呢個最新嘅Consulting Firm題型分析！拎唔拎Consulting Offer就睇你，同呢個最新Case Study列表！快啲Save低個Post再睇落去啦！
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💡點解知道Case Study內容咁重要？
Case Study案例分析嘅玩法有好多，可以包括：Case Discussion/Written Test/Role Play或Individual Case Interview等
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無論係小組定個人形式，都「可能」要求同學係限定時間內閱讀一份10-20頁不等嘅Business Case（內容包括Financial Chart/Ratios/Company Info/ Product Info等等），跟住進行小組討論，分析Case裡面嘅問題，提出有效建議，再做匯報！小編要強調係「可能」，因為今年都多咗唔少公司係「唔會提供任何閱讀資料」，而只係拋個題目出嚟，叫同學根據自己嘅了解去做分析，即係考天才波啦
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如果你可以預先知道Case Study關於邊個行業，咁你就可以準備定相關行業嘅資訊，例如行業普遍遇到嘅限制、發展機遇、受到咩政策或經濟社會因素影響等，到時去做案例分析，除卻公司可能提供咗嘅閱讀資料，你都可以有自己嘅Input，更充份地證明俾Interviewers睇，你係一個不可多得嘅Consultant人才！
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💡2023/24最熱門嘅5️⃣類Case Study題型及例子：
咁究竟呢個招聘季度，咨詢公司係點樣做Case Study？HKCareers就整理咗以下幾個類型同例子！仲唔快啲Save低佢再睇落去？
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1️⃣公司客戶或機構某部分嘅服務需要改善嘅建議
▶️例子：A記IT Consulting Firm - Strategy team
Case Study Topic: A hotel chain wants to improve customer satisfaction.
Tasks:
- What is the possible root cause?
- After you suggest a few and the interviewer chooses one and asks how would you improve?
- No additional info given, only need to suggest answer based on customer dissatisfaction
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2️⃣公司需要Maximize業務發展潛力
▶️例子：P記 Deals Advisory
Case: Your client is a luxury fashion brand. Identify the customer target group and offer some recommendations to improve sales performance for its online and offline shops
Materials shared:
- Details about brand competitors, market share, P&L
- Online and offline sales percentage
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Follow up questions:
- Other group candidates ask questions to each other
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3️⃣公司發展想尋找新商機或新市場
▶️O記Management Consulting Firm
Case Study Topic: An alcohol beverage with two main markets: domestic (retail and restaurant) + duty-free under the same brand, client wanted to expand into newly allowed domestic and duty-free markets in China
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Tasks /Questions:
- Factors about profitability.
- Changes in Profit.
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4️⃣公司如何順利進行Digitalization
▶️A記IT Consulting Firm - Technology
Case Study Topic: An insurance company has issues in adopting digital transformation - low incentive for employees to learn, tech debt, and etc. Please Propose solutions.
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5️⃣提供Business Development Strategy去配合公司新嘅業務需要
▶️Mc記老牌Management Consulting Firm
Case:
- A global firm in the mainland is thinking of switching their marketing approach to tailor it to the mainland audience.
- You are required to do calculations on the budget.
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雖然話Case Study好難做，但只要熟讀以上題型及Full Case，你就一定可以係Case Interview期間脫穎而出啦！你都想 #HKCareers 寫更多面試題型嘅分析，等你可以為面試做好準備？咁就一定要俾個♥️同Follow @hkcareers ，唔好錯過任何面試資訊啦😉！
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